The story of
7 billion lives.
Imagine: In a hidden corner of the food industry, every year, 7 billion small lives end their journey just hours after being born. They are not food. They are male chicks that are culled.
It is a terrible economic waste, but above all, it is a moral stain on an entire industry. We cannot continue to ignore the voice of ethics. We cannot continue to squander resources simply for the lack of a technological solution.


